AMERICAN CREW X ALL STAR WINNER 2020
Global tastemakers for men, American CREW (U.S) approached M Division for a creative and communication strategy designed to promote the brand’s global All Star Challenge winner for 2020, Australia’s Luke Munn. The international (and industry acclaimed) competition platform typically flies its annual winner to experience firsthand mentorship and a session shoot with CREW Founder and Photographer, David Raccuglia. With the impact of COVID, the brand required a content experience that would deliver a similarly prestigious level of experience and upskilling for its winner, without travel.
The one-day production welcomed Luke onset where a digital focused suite of content was developed. This included eight hero stills, a creative film, two transformation videos (to hero people and product), an interview piece and motion cover for THE JOURNAL magazine. M Division delivered on strategy, concept, pre and post-production, casting, photography and execution across affiliated channels.
Like it? Check these out.
Only Evy Always Evy
Campaign (Stills + Motion)
Davroe The Davroe Girl
Campaign (Stills + Motion)
